Tips for Using Google Ads to Grow Your Tour or Activity Business


Google Ads have been around since the turn of the century, and they’ve only gotten more powerful with each passing year. If you’re in the business of running tours or adventure activities (such as kayaking, hiking, biking, etc.), Google Ads may be able to help you grow your business by reaching new people who otherwise wouldn’t have known about your services.


But where do you start? This guide will introduce you to Google Ads and show you how to get started with the service to increase awareness of your tour or activity business—and ultimately drive traffic and make sales.


1) What are the key benefits of using Google ads?

1. Google ads are an effective way to reach your target market. 2. You can target potential customers based on their location, interests, and other factors. 3. Google ads are flexible, so you can adjust your budget and targeting as needed. 4.


You can track the performance of your ads using metrics like click-through rate (CTR) and conversion rate. 5. Google ads can help you grow your business by bringing in new customers. 6. You can use Google ads to complement other marketing efforts,


such as SEO and social media marketing. 7. With a little effort, you can set up and manage a successful Google ad campaign yourself. The key is knowing what to do and when to do it. Below are seven simple tips that will get you started:

1. Determine which products or services you want to promote with your ads:


For example, if you offer activities at a specific destination, create an ad with pictures of some of the most popular activities there. If your company offers unique experiences that may be less familiar, include some background information about what makes them special - where they take place,


how they're customized for each person's interest and skill level, why people love them so much - then share what people say about them in reviews from previous participants.


2) Which types of ads can you create?

You can create several types of ads on Google, including text ads, image ads, video ads, and more. You can also target your ads to specific audiences,


locations, and devices. Plus, you can set a budget for your ad campaign so you don't overspend.

When creating your ad, be sure to:

1. Keep your ad copy short and sweet- people have short attention spans!

2. Use eye-catching images or videos that will grab attention.


3. Use keywords relevant to your business so people can easily find you.

4. Target your ads to specific audiences so you're not wasting money on impressions that won't convert. For example, if you offer bike tours in Los Angeles,


it's best to target the ads geographically (to Los Angeles) as well as by activity type (biking). 5. Split test your ad creatives- this means running two different versions of an ad at the same time in order to see which one performs better with your audience. 6. Track conversions using custom variables so you know what's working and what isn't.


3) Should you use automated bid strategies?

When it comes to using Google Ads to grow your tour or activity business, automated bid strategies can be a great way to save time and ensure your bids are competitive.


Here are seven tips for using automated bid strategies 1) Remember that not all keywords are created equal: You may find some keywords bring in more conversions than others.


Be sure to target the ones that work best for you!

2) Consider turning off bidding on any keywords with low impressions: In other words, if a keyword is bringing in less than 10 impressions per day, turn off bidding on that keyword as you may not want to spend money on ads with such little traffic.


3) Use historical conversion data as a benchmark: If you have enough conversion data available from your account, take advantage of it by using it as an estimate of how much you should bid on keywords related to the services you offer.


4) Is it better to set your bids manually?

Unless you have a large budget and can afford to hire someone to manage your Google Ads account, we recommend setting your bids manually.


This allows you to have more control over how much you spend and where your ads are placed. Plus, it's generally more effective than letting Google automatically set your bids. Here are seven tips for setting manual bids


5) When should you set your daily budget?

1. Know your numbers. Before you can set a budget, you need to know how much it costs you to acquire a customer through Google Ads. This will vary depending on your business, but make sure to factor in things like ad spend,


conversion rate, and lifetime value of a customer. 2. Set a realistic budget. Once you know your customer acquisition costs, set a daily budget that is realistic and achievable. 3. Increase your budget gradually. Once you have a few months of data,


you can start to increase your daily budget by 10-20%. 4. Test different budgets. Try out different budgets to see what works best for your business and adjust accordingly. 5. Keep an eye on your ROI.


6) Understanding Quality Score & Landing Page Optimization

Quality Score is a number that represents how relevant your ad is to a user's search query. The higher your Quality Score, the more your ad will be seen by potential customers.


Landing page optimization is the process of making sure that your website's landing pages are effective at converting visitors into leads or customers.


By optimizing your landing pages, you can improve your Quality Score and increase the chances that your ad will be seen by potential customers.

Here are seven tips for using Google Ads to grow your tour or activity business:


7) Next Steps

1. Log in to your Google Ads account (or create one).

2. Navigate to the Campaigns tab and click +New Campaign.

3. Select Search Network only and click Continue.

4. Enter a campaign name, your budget, and the languages and locations you want your ads to show in.


5. Under Ad group name, enter a name for your ad group and click Save and continue.

6. On the next page, you’ll be able to write your ad text and select keywords for your ad group.

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